Websites and Digital Marketing Services for Optical Practices

People Are Looking for What You’re Offering. Don’t Let Them Find Your Competition First.

Every vision specialist needs a consistent online and offline marketing plan that’s reflective of the quality provided by their practice.

Some of our most popular marketing services for eye care professionals include:

WEB DESIGN & CONTENT

Practice Hut builds websites that deliver. We’ll redesign your current site, utilizing state-of-the-art technology, easy to use Content Management Systems, strong visuals and calls-to-action. We’ll include any optional functionality you want:

  • blogs
  • online forms
  • newsletters
  • call-to-action forms
  • appointment requests
  • specialized functions.

As you’ve probably heard, content is king when it comes to search. Google wants to see content that is relevant and not intentionally overstuffed with keywords. As an option, our professional copywriters can evaluate your content, conduct research and deliver written or rewritten content that is relevant and focused on delivering leads and converting prospects.

VIDEO MARKETING FOR MEDICAL PROFESSIONALS

Put a face behind your name with professionally done vision care practice videos. Our team of videographers have crafted hundreds of videos. A growing number of people use video to guide their decisions when looking for new providers. Videos also help build ranking in search engines and reinforce your brand. Introduce yourself, your staff and your facilities to potential patients through the use of video.

BLOGGING / SOCIAL MEDIA

Let us be your digital marketing voice. We’ll create or enhance your online social media brands, creating engaging posts, writing blogs and building a sense of community amongst your audience. We create social media and SEO programs that drive traffic and get you found. Our social media for vision care practices includes handling your:

  • Facebook
  • LinkedIn
  • Twitter
  • Pinterest
  • YouTube
  • Blog

SEO (SEARCH ENGINE OPTIMIZATION)

Google algorithms are constantly changing. What might have helped you get on page one of Google last year isn’t likely to be effective anymore. In fact, as recently as April 2015, Google made a sweeping change, announcing that websites needed to be truly responsive to keep good position on their search engine. Our Monthly SEO Plans are designed to stay abreast of search engine changes and get you the strongest position available.

ADVERTISING

Whether you need assistance in buying or creating advertising for radio, television, offline or online display, our team of advertising pro’s can craft your media to reflect your brand and target your audience.

PATIENT RELATIONSHIP MANAGEMENT SERVICES

Through a partnership with a well-respected leader in patient relationship management services, Practice Hut is able to offer a package of Patient Relationship Services that includes:

  • E-Newsletters & E-Surveys
  • Appointment Reminders
  • Messages to reacquire lost patients
  • Birthday Greetings
  • Mobile App to provide patient value

These services help reduce no-shows by 50 percent and can boost your overall revenue. They also reinforce your brand and keep you in touch with your customer and patient base. Ask us for more information about our affordable Patient Relationship Management Services.

EMAIL MARKETING FOR EYE CARE PRACTICES

Whether your professional eye care practice is small or large, chances are you don’t have time to create email marketing campaigns to send to patients and prospects. With our automated email system for eye care professionals, you can stay in touch with potential patients every month. The emails we send to your targeted prospect list reflect and reinforce your brand, while positively educating the reader about eye problems, new product offerings, specials and discounts and about your practice. Our Practice Hut Email Marketing System (PHEMS) is easy, affordable and gets results. Ask for a quote today.

UNIQUE EMAIL MARKETING FOR LASIK SURGEONS

LASIK surgeons know that prospective patients can spend weeks, months or even years considering or saving up for the procedure. During that time, other practices compete for their consideration. How can you stay top-of-mind?

A monthly email marketing program, sent to your targeted prospects, can build your brand and reinforce a positive image in the minds of potential patients. Our Practice Hut Email System for LASIK (PHEMS) provides them with valuable knowledge about LASIK, your practice and your team while reinforcing your brand.

With our automated email system for optometric and LASIK professionals, you can stay in touch with potential patients every month. The emails we send to your targeted prospect list reflect and reinforce your brand, while positively educating the reader about LASIK and about your practice. Our Practice Hut Optometric and LASIK Email Marketing System is easy, affordable and gets results. Ask for a quote today.